Love Just Sucks

Have you ever liked someone and it seems they might actually like you? I'm in that situation right now... Yeah I like this guy and he's practicaly my best friend. Sucks I know but I fell hard for him. We hang out alot, and when we do we act like a couple just minus the kissing. Holding hands and hugging is just a regular thing in our relationship within the past month or so. Having his arms around my waist is most likely my favorite place to be but I don't think he even realizes what the affect it has on me. I fell for him and he just doesn't seem to notice and when I see him hugging another girl my heart just breaks. I feel like I'm about to cry becuase I guess I'm not good enough to be his girlfriend. I've asked my friends for advice on what I should do. They all say he likes me alot but he's just doesn't want to run the risk of hurting our friendship.... Could they be right?