You think that you're pretty, so does that automatically make you cocky or arrogant?

I know several people say it's good to have self-esteem and not to put themselves down when it comes to their looks-that they should embrace their features. However, I've also heard many people call others who compliment themselves by saying they like how they look or think they're quite attractive cocky or arrogant.

Personally, I think it's great when someone loves the way they look. It's something I find incredibly attractive in guys(because they too judge themselves harshly sometimes). But, of course, there are always those people who take it too far.

So, which ones right, in your opinion? Should one be considered cocky or arrogant because they think they're pretty?? Do you think some people can take it too far??