The Black Parade is Dead! DVD

I saved up to pre-order the Limited Edition of The Black Parade is Dead! and it came a few days ago, and it is absolutely great, but when I tried to play it in my DVD player, it said it was the wrong region.

I live in England, so I deliberately checked which region coding the disc had, and it said it was multi-regional, and so should work anywhere, however it wouldn't work in my Region 2 DVD player.

Has anyone else experienced this problem?

I'm going to e-mail the store, and see what they say, but it's kinda irritating. I managed to find something that would play it though, and it was incredible.