"Like balloons, we are filled with hopes and dreams. But over time, a single sentence creeps into our lives…don’t be stupid. It’s the crusher of possibility. It’s the world’s greatest deflator. Smart people. Smart things. That’s smart. Well, we’re with stupid. Stupid is the relentless pursuit of a regret free life. Smart may have the brains, but stupid has the balls. Smart recognizes things for how they are. Stupid sees things for how they could be. Smart critiques, stupid creates. The fact is, if we didn’t have stupid thoughts, we’d have no interesting thoughts at all. Smart may have the plans…but stupid has the stories. Smart may have the authority, but stupid has one hell of a hangover. It’s not smart to take risks, it’s stupid. To be stupid is to be brave. Stupid isn’t afraid to fail. Stupid knows there are worse things than failure…like not even trying. Smart had one good idea, and that was stupid. You can’t outsmart stupid. So don’t even try. Remember, only stupid can be truly brilliant. So, be stupid!" -Diesel, Be Stupid Campaign