I'm Not in Love, This Is Not My Heart

How many times do they have to say "We are just friends" before people start believing them?
Child hood friends, William and Amber are constantly getting teased by their friends about how close the two are. While Amber and William tell everyone, including each other there is nothing between them but friendship, they find themselves caring in more than just a friendship way. Will they push away the feelings or admit what was always there?