Give a short summary of the plot (not the stuff Dru pointed out about offering skittles and stuff). Give something that makes the reader go 'o mi, i wonder wot it's going to happn. :omfg:'
It's all a case of
Who,
What,
Where and
How.
Who: will be the characters?
What: will be happening?
Where: will it be taking place?
How: will it turn out?
Don't be too obvious. Explain, but not too much. Leave the twists to be totally unexpected. It's all about suspense and making the reader want to read it. Sell the story.
I also think that characters should remain a mystery until you begin writing the chapters. You can say their names and where they are, but giving useless information about their height and eye colour no one really cares about. (The reader won't be thinking about how short or tall they are to the exact centimeter or how many colours their eyes have.)
Stuff like pictures of the characters aren't that appealing. Having an image of what you want the character to look like does nothing for the reader. Readers like to create the character in the minds with the descriptions you give in the story. Besides, some readers might not like images of the characters and be turned off reading the story because they are always picturing the character to be that way. But, if you want to use an image for the character, it's fine as long as you don't give away every aspect of them. (Leave a bit for the reader's imagination.)
Here's what I think is a bad summary that makes me hit the exit button (Its an example, not from anyone's story):
lol, just read please. (luv, emo, skittles etc etc just read)
http://bree.blogzoom.fr/images/mn/1182419925.jpgName: Sarah Jessica Anne Pitsberg
Height: 5ft 48cm 95mm
Eye color: Bright blue with a hint of green when it sparkles in the sun
Skin color: Tanned and pale, because she loves to sun bake under trees
Favorite food: ice cream with choc sprinkles and skittles, mountain dew as well
http://foto.rambler.ru/public/h/e/helena1666/3/22912338_21007785__emo2/22912338_21007785__emo2-web.jpgName: Jack Jake Harry Lovet
Height: 6ft 1cm 2mm
Eye color: dark brown and with a hint of sexy white that looks like ice cream
Favorite food: chocolate
Likes: skating, partying, dancing and listening to heavy metal. He also loves to go on the internet and speak to his best friend who doesn't appear in this story.
They bump into each other and fall madly in love.
READ AND COMMENT PLEASE!
And here's a better version (I made it up):
Sarah is just a simple girl just old enough to live alone. Unfortunately, living alone in her new home in
New York can bring some troubling times. Walking to work on a cold winter's day, she unexpectedly hits a bump in the road.
Jake was more than a simple boy. He has lived in New York his entire life. He lives with out a care in the world as long as he has his friends to support him through rough times. But, sometimes only having friends isn't enough. Walking home on a cold winter's day, he unexpectedly hits a bump in the road.
Could they both accidentally fall in love?
I suggest reading the blurbs on the back of novels, those are great examples.
Here's a good one from the novel
Anne of the Island by L. M. Montgomery.
With her old friend Prissy Grant waiting in the bustling city of Kingsports and her frivolous new friend Philippa Gordon at her side, Anne tucks away her memories of Rural Avonlea and discovers life on her own terms, filled with surprises...including a marriage proposal from the worst fellow imaginable, the sale of her very first story, and a tragedy that teaches her a painful lesson. But tears turn to laughter when Anne and her friends move into an old cottage and an ornery black cat steals her heart. Little does Anne know that handsome Gilbert Blythe wants to win her heart, too. Suddenly Anna must decide whether she's ready for love.It all depends on your writing style, but remember that the summary is just as important as the story itself and it's the thing that makes someone read the story.
*stops rambling*