One, I try to give it an interesting title.
Example: I have a current story titled, "Death Isn't the End."
Two, when choosing a banner for my layout I pick one that matches the theme of my story and the background of the layout.
Example: For "Death Isn't the End" I have a girl with bloody hands as the banner. Kind of catches the eye.
Three, I attempt to have a good summary. You don't want to give away the initial plot and give your readers a history on your characters. You want to give just enough to capture attention.
Example: In DItE I mention that my main character see things after her parents brutal murder and finally after years of thinking she's insane she meets someone with the same secret.
Four, proof read proof read proof read. It doesn't matter if you're confident there are no typos. Chances are, there is. If you don't want to proof read then ask someone
here I cannot stress how many times I will read entries for my contests and am shocked by how many spelling errors there are. That is one thing everyone hates.
Five, I go to the story comment swap there
here all the time. Someone reads your story (maybe even subs) and a bonus is you get feedback on how your story is and what you might need to improve on.
That's all I do.
:D